Famous Emails analysed: how they really perform
Let's look at some famous Emails with Boost Your Email – to truly see what they do good, and what could have been better.
1971: The first Email by Ray Tomlinson sent using SNDMSG
The first ever email is believed to have been sent by American programmer Raymond Tomlinson, who sent a simple test phrase.
Not much meat to the bone - right?
Email domain: No SPF & DMARC records. Sender Name: Missing. Subject: Length, few words, and some CAPS – good subject line! Preview text: too short. Send time: Friday afternoon is ok.
Score: 1.5 – well it was the very first.
Steve Jobs: Email exchange with James Murdoch in 2010
The email in question is from Sunday, January 24, 2010 and was sent from Steve to James Murdoch on the subject of ebook retail pricing with HarperCollins.
Some say «Steve Jobs Knew How to Write an Email.» – let's see if that claim holds!
Email domain: Trustworthy & BIMI record! Sender Name: Short & fits. Subject: One word – short & sweet. Preview text: Email body text shows. Send time: Sundays are a no-go (B2B).
Score: 3 – highest (with opportunities)!
Elon Musk's 2019 outcry «Delivery Help Needed!» to Tesla employees
Another top CEO Email that caught attention is this Email from Elon to all Tesla employees, sent on May 21, 2019. Let's see how it felt getting this Email in your Inbox.
Email domain: No SPF, no BIMI… Sender Name: Short, clear, fits. Subject: Hits the «dead zone», and «!» should be used wisely. Preview text: Too long Email body text. Send time: Thursday early morning not so good.
Score: 2 – needs improvement.
Bill Gates, 1995: the famous «Internet Tidal Wave» Memo
Sent on May 26, 1995, in this Memo Email Bill Gates warns the Executive Staff about the significance of the internet and urges them to make it priority no. 1. It had an impact – but was it because the Email caught attention?
Email domain: No SPF, no BIMI… Sender Name: Short & fits. Subject: Ok length-wise, hits the «dead zone». Preview text: Long Email body text shows. Send time: Friday daytime would be better.
Score: 2.5 – not bad, not too good.
Conclusion: Check your Email before hitting «Send»!
It's not that hard to write Emails that even outperform the founder of Email – and global top CEOs. With a little help…